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We sat down to talk with Carol Godfrey, VP Marketing and Product Development for Southwire, a privately held company who is a leader in the electrical wiring industry. In this interview, hear her talk about her personal brand of “Care Intensely”, and get her advice about what it takes to be an authentic leader in a technical and male-dominated industry.
Carol Godfrey is Vice President of Marketing and Product Development for Southwire’s Energy Division. In her current role, Carol is responsible for developing new product and service offerings including strategic partnerships, new product manufacturing, and acquisitions. Carol oversees a product management team, works closely with operations management during new manufacturing, develops strategies for merchandising, and engages with the internal and external sales agent through who bring all products to market. Carol is heavily involved with maintaining a presence for Southwire in the Power and Renewable Energy Industry and working to expand Southwire’s market share and mind share in North America.
Over the last 25 years she has held marketing, sales and manufacturing leadership positions including managing national and regional teams of direct sales and manufacturers sales representatives. Her marketing leadership includes oversight from full lines of commercial, construction and utility solutions to new product R&D and industry-leading innovation initiatives.
Carol has unique qualifications in that she has an extensive sales and marketing background coupled with a broad baseline of manufacturing experience and a degree in industrial engineering with an emphasis in statistics from Auburn University (BSIE ’86). She approaches complex challenges and engineering puzzles with common sense and pragmatism. She has worked for leading national organizations including Southwire Company, Hubbell Incorporated, Alcan Aluminum Corporation, Ralston Purina Company and Tampa Electric Company.
From her involvement in community through Southwire’s many outreach programs, to her other civic and non-profit endeavors, you’ll often find her demonstrating her personal sentiment of “Care Intensely”. A native of Louisville, KY, Carol and her husband, Gary Godfrey (Auburn BSIE ’86), live in Atlanta.